Résumé
Design’s medium has shifted from pixels to code. The goal hasn’t changed: great experiences for real people. But with generative AI, I now work across the whole product lifecycle, from strategy and research to prototypes, design reviews in pull requests, and production code. I’ve spent 14 years designing digital products, and I build the process that lets a small design team move at the pace of engineering.
Experience
Head of Design, Uniform · Feb 2022 – Present
Uniform is a composable digital experience platform for web teams. I lead product design, and since 2025 most of that work has been the AI layer: bringing agentic features into an established product so teams actually get something out of AI.
- Built our design harness (design systems, documentation, agent skills, and the workflow around them) so designers prototype and ship in production code
- Cut median brief-to-launch time 65%, from 221 to 78 days
- Took the design team from 1 merged PR to 34 in the first year, taking UX work off engineering’s plate
- Moved design reviews into pull requests, with about 9× more PRs reviewed by design
UX Director, 10up · Apr 2012 – July 2021
Previously UI Engineer and Web Design Engineer
- Created the UX discipline at 10up: designed the process, championed it internally and with sales, and grew the team to about a dozen UX and content designers, including three full-time senior designers
- Helped sales craft pitches and shape the approach for UX projects
- Identified opportunities for ML classifier models (pre-generative AI) to speed editorial workflow and governance, which led to ClassifAI, a WordPress plugin that applies rich taxonomic data to content
- Served as leadership sponsor for three ongoing accounts, growing them in scope and revenue
- Mentored UX designers; people from other disciplines also sought ongoing one-on-ones under my open-door policy
- Led hands-on client work and workshops on information architecture, research, content modeling, wireframes, and user testing
Education
- Master of Business Administration, Portland State University (2018)
- Bachelor of Science, Portland State University (2006)
Skills
Product Design · Design Leadership · User Experience (UX) · Product Strategy · Artificial Intelligence (AI) · Design Systems · Prototyping
